Sizerr
A product manager recently told me about a problem at their e-commerce company where clients wanted gender-neutral clothing sizing options. The company couldn't provide those options because their suppliers did not have gender-neutral sizing. This project seeks to address this issue, making clothing sizing better for everyone through a sizing scanning app and consultation options.
Role
Product manager
What I did
Lead a team to create a business case, marketing strategy, and beta plan
Result
Sizerr, a B2B consultation and technology "company"
Summary
Shopping online for clothing is extremely convenient, but it has always been marred by one thing: sizing. Sizerr is a B2B company (invented for the purposes of this project) dedicated to fixing this problem. With an advanced self-scanning app, and sizing standard revisions the company helps its clients reduce returns and improve the user experience. The app allows users to scan their bodies and determine the correct clothing sizes. Sizerr sells access to this technology to clients and optional gender-neutral sizing revisions.
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Throughout this project, I worked with a team to refine the product idea, plan the business, and verify the market. Our key learning was the importance of pivoting in the face of new information, as our initial product idea changed substantially by the project's conclusion.
At this point, we had only a vague idea of what the product would become. We thought Sizerr would focus on creating a gender-neutral sizing chart and cause a shift in the market. Our Business Case gives an overview of the problem, solution, market, finances, and risks associated with the product.
Sizerr was refined to focus on B2B operations and to give clients more choices about their clothing sizing solution. The market strategy includes product offering, pricing, segmentation, positioning, messaging, launch Programs, and risk analysis.
Guidelines for a Sizerr beta program. Includes goals, recruiting, schedule, budget, and success criteria.
Sizerr Presentation
Mock video to prospective investors of Sizerrs.
